COMMERCIALIZATION OF HIGHER EDUCATION THROUGH MEDIA SERVICES IN PAKISTAN: A CRITICAL REVIEW

Abstract

The education system in Pakistan does not cater to the need of the society especially inculcating the unity of thought, skills, and attitudes among the learners. The serious efforts to improve the standard of Higher Education for the commercialization of education especially higher education have not been made by the government. A number of policies were framed for the betterment of the education system but there could not be a single unanimous policy framed and materialized. Pakistan is a country that has invested meager resources in the education sector. The countries which invested in the human resource are now leading the economic arena and are counted as developed countries. With the reasonable allocation of funds and expertise in this field, the priorities can be fixed to correlate with the standards of the higher education of developed countries. Higher Education Commission or the like bodies of developed countries have played a pivotal role in making their educational standards and these are role model for Pakistan. In this respect, some practical suggestions are recommended for enhancing the marketability and commercialization of education in Pakistan.